5 Awesome Chrome Extensions To Improve Readability On The Web

All of our INK’s copy editing, paraphrasing, AI writing, content planning and SEO optimization in a single platform. When you do run into cases where there is a large amount of content on a page, try to organize it by chunking. Rather than using specific pt sizes, consider relative length units like em to better scale to different device sizes. The importance of strategizing your website for a successful online business.

how to improve website readability

What should follow next is to make sure your readers are with you. Subheadings allow your readers to determine the overall outline of the post. It’s perfect to represent key concepts or supporting ideas in a post.


To improve readability, it’s important to know what affects it and how to improve it. Bright, eye-catching colors make texts easier to read. The text can be hard to understand because of its minimal imagery or because the colors are too close to each other. The color of the words can affect readability as well. Bright and dull colors like yellow and gray are hard to read. Fonts that are too big or too small can be hard to read.

Accept your mistakes, learn them and put to use. Readability, being one of the most important terms in your career, hope you have learned something and improve your readability in your very own blogs and websites. The writing also creates a great impact on the readers. Use simple language that helps the readers to understand and know what you are trying to convey. Each time you post a blog, don’t forget to let know your readers and also others about it.

More “difficult” writers like David Foster Wallace and Leo Tolstoy wrote just above an eighth-grade reading level. In other words, aiming for an eighth grade reading level doesn’t necessarily limit your possibilities; instead, it only opens up the door for more readers to access your content. Failure to provide readable and accessible websites may widen health inequalities; the topic will become increasingly important as online service use accelerates. You can check your readability score by using tools like Hemingway or Grammarly. These apps are free and helpful as they offer recommendations to make your content easily understandable to a broader audience.

Use Proper Content Formatting

Perfect execution of this could result in the coveted “Featured Snippet” on Google Search. Content Readability refers to how easy it is for a user or customer to consume your content. When we talk about the language that is recommended, it is simple and conventional. To achieve this, you should use short sentences. Search engines and most readers always recommend the active voice for any type of writing.

Readability focuses on structure, layout, fonts, and style. Grasping all these elements might seem hard at first. But with a little bit of practice, you can become a pro writer within no time.

Following them, you will be liked not only by readers but also by Google. For example, a service may recommend reducing the length of sentences, paragraphs, or headings. Noticing them on the site will improve the position in the SERP. In the absence of such indicators, search engines reduce the number of impressions of the resource.

  • There are numerous programs that can take the guesswork out of making your blog posts more readable.
  • Otherwise, all of your efforts to market your business using that content are doomed to fail.
  • Therefore, it is advisable not to stick to the minimum words of 300, as Google suggests for search engine optimization purposes.
  • To do this, use numbered lists and irresistible headlines.
  • Former CEO of Chartbeat, a content intelligence company, Tony Haile paints a clearer picture.
  • A study has found that the average human could read a grade 9 text, but would prefer to read texts that are 2 grades lower for leisure reading.

It points out the excess use of adverbs and passive voice too. The formula gives you a score based on the sentence and word length in your text. As per this scale, the higher the score, the more readable your content is. A lower score on this scale means that your text is not easy to digest for the reader. A readability score is a computer-calculated marker that gives a rough idea of the level of education of your audience. The number allots a grade-level correlating to the level of education that the target has.

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From there, Kari left the agency world and spent time at both nonprofit organizations and in corporate settings. Kari is a Chicagoan with a penchant for dipping sauces, warm weather, copywriting, and content creation. From a young age, Kari knew she wanted to be a writer and decided in junior high school that she would someday become a journalist. As a people-fueled, tech-first marketing company, we are ready to help take your business to the next level. Writing with Flesch Kincaid readability in mind isn’t necessarily easy or intuitive for most writers, let alone business owners with dozens of other tasks to juggle.

how to improve website readability

In business, the advice is to aim for as high a readability score as possible. You want to make your blog posts accessible to a large audience. But it’s a very different situation when writing a social post or blog. People will want more approachable content that is easy to read here.

Limit The Use Of Complex Words

A font is a style of writing or printing characters in a particular typeface. There are thousands of fonts for web design available on the Internet, and many of them are free to download and use. Fonts come in all shapes and sizes, but some are better than others at making your content easy to read. For example, you might use a sans serif font like Arial or Verdana because they’re easier to read than serif fonts like Times New Roman or Courier New. Modern Digital Edition– If you want the best readability for your digital publication, Modern Digital Edition is a great solution. With Modern Digital Edition, the magazine is built in HTML5, optimized for search engines, and auto-generates an archive.

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By doing so, you’ll be able to generate more traffic and improve your rankings. This is particularly helpful for people who love viewing images rather than reading text. Besides, having an image or video sandwiched between long lines of text can be a sweet relief for your users.

Use vivid, specific adjectives and adverbs to describe topics. And use specific verbs when describing an action. A thesaurus is a great tool if you feel as if you’re becoming redundant.

In fact, details like these can mean the difference between a No. 1 ranking (or answer box!) vs. content that doesn’t even make it on Page 1 of the search results. A strategic approach to customer retention and lifetime value is now a high priority for… So by enhancing your readability, behaviour-based ranking is likely to move in the right direction.

#3 Update Your Content

However, even well-written copy can be hard to read. This is where the Flesch Readability Score comes in. Read on to find out how the Flesch score can help you make sure your website copy is engaging for your audience, and improve your SEO rankings. A layer-cake layout is great for B2B content, in which business people need to quickly get the gist and quickly identify content the most relevant content. In this circumstance, copywriters must set up written content, especially subheads, in a logical order.

This is one of the most surefire ways to determine your blog’s readability. You need to be careful with it if you have a specific product. First of all, articles should be oriented and created for the target audience of the resource. When choosing between a Yoast rating and a reader’s value for content, choose a second metric.

Before you publish any article on your blog, you need to check the readability score. A low readability score can ruin all your efforts. Last, but certainly not least, write with your audience in mind. While your readability score is important, it is not the end all be all of readability. A great example of this is an education blog written by a school principal for school teachers. Poor readability can reduce the number of visitors that return to your site or even read your blog posts.

Try to aim for max 1-2 lines length for a sentence. Make use of conjunctions, commas, and full stop make it easier to read. Look for long sentences in your copy, and break them down to a smaller length. And, while stock photos work just as good, you should mix it up with charts, screenshots or other images that’ll help your reader focus on the writing.

But the language is purposefully chosen to assist learning. You can choose from academic, business, technical, creative, and casual. For most web content, you’ll probably want to choose business. It will flag overly complex sentences and keep an eye out for clarity and conciseness.

Give you audience an alternate way to consume your content. Using WebsiteVoice can turn your text content to voice to help users to listen your website and blog content. As the name suggests, a little bit of math is required to determine the scores. If math isn’t your thing, there are plenty of tools to help you determine your score. So, if your blog hasn’t been the most readable publication on the web recently, don’t despair. With a little practice, your blog posts will become more and more shareable and readable.

Some bloggers try to spruce up their blog by using fancy fonts and numerous fonts across their posts and pages. This only takes a small amount of time to review before you hit “publish.” However, the simple things can make a dramatic difference in your blog’s readability. As you continue to discover your writing voice, knowing when to use white space will come to you naturally. But, until that time comes, practice isolating the following with white space. There are many things that make something easy to read – dialogue, tight wording and use of the present tense – but there’s one thing that makes a piece incredibly easy to read.

Linking out to relevant content or to authority sites adds credibility to your content. Your readers love it cause you’re adding value to them. Internal and external links are search engine ranking factors. According to research by Hosting Fact, there are over 4 million blog posts published on the internet every day. It’s hard to keep up with the huge amount of information.

Make sure to get more viewers so that your blog appears on the top of the list when the visitor search for the keywords presents in your content. Select any of the online tools to add the URL of your website in the search bar and there you go, website readability your readability score will be in front of you. The ease of website navigation can be a barrier and it was not possible to establish a robust method of assessment. It is possible that seemingly readable websites may be difficult to use.

To do this, it evaluates a number of characteristics. At the end of the check, the service indicates weaknesses in the text and gives recommendations for their elimination. You’ll learn how readable the article is, why it is, and how to improve it. In the vast majority of cases, Yoast gives constructive and useful tips for improving the text.

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